Jesse Cole, also known as “the guy in the yellow tuxedo,” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas, as well as the Party Animals, Firefighters, and Texas Tailgaters. With the mantra “Fans First. Entertain Always,” the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.

The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 3 million fans from around the world. With over 20 million social media followers and features on major outlets like The Today Show, CBS Sunday Morning, HBO Real Sports, and Access Hollywood — alongside Bananaland, a five-part ESPN+ documentary — the Bananas’ momentum shows no signs of slowing.

Jesse is the proud inventor of Banana Ball — the fastest and most entertaining version of baseball — with game-changing rules like a two-hour time limit, no walks, no bunting, and if a fan catches a foul ball, it’s an out. He’s also the not-so-proud promoter of the Grandma Beauty Pageant, the Human Horse Race, the Living Pinata, and Flatulence Fun Night.

In addition to Banana Ball, Jesse has built a movement around fan-centric innovation as the best-selling author of Fans First and Find Your Yellow Tux, and as a sought-after keynote speaker for global brands and organizations.

At Live2Lead, Jesse will deliver a keynote focused on creating unforgettable customer experiences and building raving fans through bold innovation and relentless entertainment. You can expect to learn how to design a customer journey that transforms casual buyers into loyal advocates, infuse fun and creativity into everyday business practices, build a culture that prioritizes people over products, and leverage storytelling and surprise to drive word-of-mouth growth.

Most of all, Jesse is a raving fan of his wife, Emily, his three kids, and peerless promoters like Walt Disney and P.T. Barnum.